With permission we record respondents "in the moment” as well as capturing video vignettes of what they say, how they feel and how they want to be seen
- Pre or post interview
- Reactions to a product/service experience
- Offering opinions on hot topics
- Subconsciously demonstrating their established typology
We find respondents are not shy, they like to get involved and provide savvy content
We sometimes task respondents to conduct personal ethnography - capturing experiences, observations and in-the-moment selfies. This helps explore:
- Pantry checks
- Product usage, storage and experiences
- The context of product occasions
- Shopping journeys
