Illuminating Behaviour

Believing is seeing and hearing. At Streetlife we have learnt that we can help confirm hypothesis and showcase new insights
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With permission we record respondents "in the moment” as well as capturing video vignettes of what they say, how they feel and how they want to be seen

  • Pre or post interview
  • Reactions to a product/service experience
  • Offering opinions on hot topics
  • Subconsciously demonstrating their established typology

We find respondents are not shy, they like to get involved and provide savvy content
We sometimes task respondents to conduct personal ethnography - capturing experiences, observations and in-the-moment selfies. This helps explore:
  • Pantry checks
  • Product usage, storage and experiences
  • The context of product occasions
  • Shopping journeys