Asking a panel of consumers to participate in single or multiple tasks we can:
We work with you to create a panel and tasks to bring behavioural insights alive
We recruit on the back of your existing survey or invite bespoke groups of consumers to take part in tasks during their day to day behaviour
They are asked to complete one or a set of errands which can be updated on completion of each individual task
Our “panel” uploads their observation and opinions to a dedicated portal and can leave notebooks, voice recordings, pictures, selfies and/or video content
To get more detail or to confirm the consensus we can conduct semi-structured interviews ensuring the panel feels important and we gather the nuance in their opinions, feelings and behaviour.
We can work with you to create video montages, pictorial collages and/or voice-boxes to help demonstrate behaviour, visualise typologies or add colour to insights.
By stimulating our panel and treating them with respect, we have the ability to go back and ask households to highlight and answer the minutia when required by stakeholders.
HomeLife is flexible, ensuring the right consumer typologies and tasks are implemented to ensure we uncover insights in line with your brief
Our involvement helps you create in context scenarios and elicit content that celebrates the consumer and their behaviours
We also offer support to help maximise your outputs and provide compelling illustrations of the consumer