We use our ChatResponse tool to extract real, in the moment perceptions and causal effects across situations.
Conducting Chats with quantitative samples we bring an understanding of the degree and segmentation of opinions
Chats are instigated by our ChatResponse tool, following a semi-structured approach. The more personal experience leads to greater engagement and output
The approach can be used to understand underlying perceptions towards packaging, advertising, webpages etc – either existing or NPD
We can intercept shoppers as they naturally browse websites or are in the process of making purchase decisions or enquiring on the suitability of services
Chat can be used to gain reactions towards brands, packaging or advertising. By providing stimulus we extract consumer reactions through conversations rather than leading questions.
We can invite consumers to Chat in a semi-structured way as they experience digital sites, either through natural arrival to existing websites or by being pre-invited to prototype content securely hosted on a test site
As the consumer reaches an agreed point of their browsing journey we intercept and engage in investigative conversation. Cookies can be enabled to establish the consumers' pre and post journey
We can even take control of their browsing and drive them on a pre-determined journey
The approach can be used for online browsing and gaming
We are working alongside contact centres to help understand consumer motivations as they are in the moment of switching
We provide the data and insight to help improve acquisition and retention targets and develop strategies for new product/cross-selling initiatives. In collaboration with our partner, Warwick Analytics, we can enhance the intuitive nature of your CRM's
ChatLife is versatile and applicable to quick conversations on brand content through to detailed dialogue involving in-the-moment decisions
We work with you to tailor the right conversations, at the right time, with the right people
We also offer support to help maximise understanding of the data and resulting insights